The game is set in an European town, your Uncle used to be a big shot there and you visited him a few times as a kid. He is retired now and mostly sold up but he still owns a cafe and a hostel, so you get free food and a free bed. The reason it's called Hustle is you essential have no money and are to lazy to work for any, you have a few dollars to buy a joint and a beer now and again but that is about it, you need to hustle everything else. You come across a variety of girls and the only way to bed them is to help them out, so you have to hustle whatever they need, or you need, to bed them.